Samsung a series.
Samsung wanted to launch the new Galaxy A52 5G phone in the UK with a social campaign that ✨hit different✨ for Gen Z.
TikTok
We created four films where we flipped the ‘tell me without telling me’ trend by posing the challenge to the phone. The films were crafted to look as native as possible in the first 3 seconds, to capture the attention of teens mid-way through a TikTok marathon.
Snapchat
We also introduced an interactive element using a Snapchat Lens that aligned with the collage style of the global hero film.
Product Photography
We also created a selection of product photography of the range, to be used across UK market social channels and press. Each photo brings to life a different product feature.
Is that a rain cloud you see in the distance? Who cares? 💅 The awesome new #GalaxyA525G is water resistant up to 1m.
Four awesome new #GalaxyA525Gs in four awesome new colour-ways. But which is the MOST awesome?
With 5G your gaming on the go will always be super-smooth and ⚡️-fast. The awesome new #GalaxyA525G
Get your content looking 🔥 with the #GalaxyA525G’s awesome new quad camera.
Check out that view 👀 up the awesome on your TikTok marathons with the new #GalaxyA525G’s infinity display.
The new #GalaxyA525G’s long-lasting battery lets you chat, stream and play from day to night to day 🌞🌚
Credits :
Sid Gordon, CD
Lisa Solomon, Senior Account Manager
Adam Pretty, Agency Producer
Emma Jones, Project Manager
Joe Hoppard, Strategy Director
Josh Cohen, Director
High Stakes Films, Films Production co.
Wolf & Badger, Photography Production co.
Snapchat, Snap Lens
Starcom, Media