bas f.
We all live in uncertain times at the moment. Especially farmers.
But whilst most things in the life of a farmer are uncertain, there are some things that will always be a given.
We took BAS F from scientific looking B2B ads to something far more emotive. With insights from real farmers, shot on a real farm. The props aren’t props, we worked with what was actually there, to create images that farmers would recognise as reflecting their own day to day lives.