Together with the awesome team at Iris, we created this adrenaline-charged TV spot, designed to reflect the electric energy Formula E was going to bring to each city in it’s racing calendar. This was supported by a fully integrated campaign that spanned TV, social, outdoor and digital channels, running in the UK and Germany.

Grant Hunter, ECD

Ross Taylor, CD

Ryan Timms, Art Director

Matt Gully, Business Director

Charlotte Coombes, Account Director

Rich Edwards, Snr Planner

Christina Lambrou, Integrated Producer

POPS, Production House

Jam Films, CGI & VFX

Envy, Sound

social content

We also headed up the lifestyle content on the Formula E social channels. Every sport is more exciting to watch when you care who wins. So our main aim with this content was for our audience to get the know (and love) the drivers.

At each race throughout the season we pitted two team drivers against each other. But these challenges were a bit different to what they're used to.

We also took Parisian Formula E driver Jean-Eric Vergne to Paris Fashion Week. He chauffeured 3 fashion influencers to their shows and parties, in an electric car. They got to know each other whilst Jean-Eric proved that Parisian charm is no myth.

The content we produced for Formula E was extremely successful, the numbers speak for themselves.

94%

More shares than the average piece of content produced by Formula E.