To get racing fans fired up for the upcoming Japanese Grand Prix on Honda’s home turf, we created a goose-bump-inducing film that flies through Honda’s history and success on the race track. This went live on Japanese TV and online globally. We formed the idea, wrote the script and saw it through production. The beautiful animation was created by our talented friends at Mainframe.

D&AD Awards 2020

Shortlist | 2D Animation

The Webbys 2020

Nominee | Best Art Direction

Nominee | Sports (branded)

Nominee | Entertainment (Immersive & Mixed Reality)

Honoree | Animation (Immersive & Mixed Reality)

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Campaign’s Ad of the Day

Credits:

Jonny Palmer, CD

Clementine Clough, Client Lead

James Whatley, Strategy Partner

Emma Gilbert, Agency Producer

Mainframe, Director/Producer

Jonathan May, Lead 3D Editor

String & Tins, Sound Design