OREO big dunk.
To promote OREO and Xbox's #UnlockPlayfulness collab, we launched a competition which gamified the dunk. With TV presenter and avid gamer Sam Thompson, we encouraged fans to film and share their dunks to win a special edition OREO Xbox. The campaign was tailored to run on TikTok and Instagram.
Supporting it across social.
We led the organic and paid social content that supported the partnership, collaborating with Xbox and the IPs - Sea of Thieves, Halo & Forza Horizon. This was all given a lo-fi feel to look native on platform, and was designed to drum up a frenzy around the limited edition console and get as many entries as possible.
UGC.
We received some incredible, creative entries including one from a real life knight (?!) all the way to the downright… wrong.
results.
Reach: 4.2 million // Engagements: 17.3k
TikTok
Views: 3.2 million // Engagements: 59k
Overall
Competition entries: 34,963
This far exceeded the clients KPIs and expectations.
Credits:
Sue Higgs, ECD
Sara Pouri, CD
Julie Chadwick, Managing Partner
Charlotte Pearson, Account Director
Emma Glicher, Social Strategist
Maria Hann, Producer
Tim Wilks, Project Manager
Richard Coulson, Director
Re:pro, Production